Since the U.S. did not qualify for the 2018 World Cup, Reyka Icelandic Vodka asked: why not cheer for Iceland?

Case Study

Introductory video

Website takeover

Swag (Reyka actually made nearly $10k off this swag, which Iā€™m told is impressive. Impressed?)

Trash talkin'

Celeb stalkin' (it worked!)

Chant teachin'

Unfortunately, they lost.

And then we sent these out to people. The end.

ECD: Steve O'Connell

CD: Chris Plehal

CD: Todd Taylor

AD: Dave Wiest