Since the U.S. did not qualify for the 2018 World Cup, Reyka Icelandic Vodka asked: why not cheer for Iceland?
Case Study
Introductory video
Website takeover
Swag (Reyka actually made nearly $10k off this swag, which I’m told is impressive. Impressed?)
Trash talkin'
Celeb stalkin' (it worked!)
Chant teachin'
Unfortunately, they lost.
And then we sent these out to people. The end.
ECD: Steve O'Connell
CD: Chris Plehal
CD: Todd Taylor
AD: Dave Wiest