I was the Creative Director for BBDOMW’s annual holiday gift idea. It’s a really great idea by these Gingerbill Breadboys: Jacob Guenther (writer), Nate Eul (art director), and Brian Happel (designer). They deserve all of the credit. I just pointed and laughed and occasionally said, “I’d try this.” But I did bring in all of the buildings & houses in the snow village. So.

The idea is a gingerbread cookie kit that serves as a billboard. We sent out hundreds, allowing clients, production partners, and many other other folks to make their own advertising with the provided cookie, frosting, and sprinkles. I hope they enjoyed it. Or at least just ate the cookie.