We found out where the people of 'Dilly Dilly' get their food: Ye Royal Deli. And then we opened it up for eight hours online on Super Bowl Sunday, taking orders in real time. Got a lot of attention for the brand, and 'twas very funny.

***Gold ADDY Award (for Philly) in Film, Video & Sound***

ECD: Steve O'Connell

CD: Chris Plehal

CD: Todd Taylor

AD: Mariesa Greenholt